A small shop that only counts booked work.

Ninelane started with one client, one campaign and a spreadsheet that tied every ad click to a job on the calendar. That spreadsheet is now a dashboard, and the principle hasn't moved: if it doesn't produce a call, a form or a signed job, it isn't a result.

Since then we've worked across more than ninety niches in the United States, United Kingdom and Canada — trades, clinics, law firms, remodelers, specialty B2B. That range is the actual asset: when we open a new roofing account we already know what the auction costs in March, which negative keywords save a thousand dollars a month, and how fast the phone has to be answered before the lead is gone.