Roofing social media ads for the jobs nobody is searching for yet
Meta and TikTok campaigns that create replacement demand off finished-roof footage, financing offers and storm-neighborhood targeting.
median cost per qualified lead across active roofing and exterior social accounts
Search catches emergencies. Social creates replacements.
A homeowner with a twenty-two-year-old roof and no leak is not searching for anything. They will replace it eventually, and whoever is in front of them when the thought lands gets the job. Google cannot reach that person. Social can.
Where roofing social goes wrong is treating it like search. Contractors run a "free estimate" ad to a cold audience, get nothing, and conclude Facebook does not work for roofing. Cold social needs a reason to stop scrolling — a finished roof, a hail-damage explainer, a financing number.
How we run Roofing Paid Social
We will audit what you have now and tell you what we would change first — before you pay anything.
We don’t have a published social screenshot for roofing yet. What we can show is a roofing account at 94 signed jobs from paid search, and legal paid search at $53.78 per conversion. On a call we’ll tell you plainly what we think social can add on top.
See the screenshot →Roofing Paid Social pricing
Same logic as paid search: the fee tracks the spend under management. Creative direction and editing of footage you shoot is included at every tier — produced shoots are quoted separately and are rarely necessary.
Roofing is competitive enough that the honest answer changes by city. One call is usually enough to size it.
Roofing Paid Social questions
Straight answers. Anything not covered here, ask on the phone.
01Do Facebook ads work for roofing companies?
For replacement work, financing offers and storm response, yes. For emergency leak repair, search is better because the intent is already there. Most roofing clients run social to create demand and search to capture it.
02Are roofing leads from social lower quality?
They are earlier in the buying cycle, so follow-up speed matters more than with search leads. Paired with instant text response they close at rates comparable to paid search; left in an inbox for a day they look like junk.
03What does roofing paid social cost?
Management is $997/month for one platform up to $1,500 in spend, $1,497 for $1,500 to $4,000, and $1,997 or 15% of spend above that. Most roofing accounts need $1,500 to $4,000 monthly in ad spend for the platform to find buyers efficiently.
04Do I need video for roofing social ads?
It helps a great deal, and phone footage from your crews beats polished production in this trade. We direct exactly what to capture and handle the editing. Photo and text-led creative works as a starting point if video is not available yet.
05How fast can storm campaigns launch?
Same day, if the creative and page structure are built in advance. We keep paused storm assets ready for exactly this reason — the window after a hail event is measured in days.
Other roofing lanes
Roofing PPC
Google Ads built for roofing contractors — storm response, full replacement and repair intent separated, tracked to booked inspections.
Roofing SEO
Local SEO for roofing contractors — Google Business Profile, city pages that read like a local wrote them, and reviews that compound.
Roofing CRM
Speed-to-lead automation, missed-call text-back and unsold estimate follow-up wired into the CRM your crews already use.
Roofing Web Design
Mobile-first roofing web design with the phone number in reach, a four-field form and the technical SEO foundation already in place.
Not roofing? See HVAC Paid Social, the full service lineup, or the general Social Media Ads page.