HVAC social media ads for the system that has not failed yet
Meta and TikTok campaigns that sell replacements, financing and maintenance plans in the months nobody is searching for you.
median cost per qualified lead across active home services social accounts
Search catches failures. Social sells replacements.
A homeowner with a seventeen-year-old furnace that still works is searching for nothing. They will replace it — this year or the year it dies in February — and whoever is in front of them when they start thinking about it gets the job. Google cannot reach that person. Social can.
Where HVAC social fails is being run like search. A "free estimate" ad to a cold audience produces nothing, the contractor concludes Facebook does not work, and the channel gets written off. Cold social needs a reason to stop scrolling: a monthly payment, an efficiency number on a utility bill, a tech explaining what a failing system sounds like.
How we run HVAC Paid Social
We will audit what you have now and tell you what we would change first — before you pay anything.
Social sells the replacement the homeowner has not started searching for yet, in the shoulder months when clicks are cheap. We don’t have a published HVAC screenshot yet, so here is what we can show: a roofing contractor at 94 signed jobs from paid search and follow-up, and legal paid search at $53.78 per conversion. Same method, different vertical.
See the screenshot →HVAC Paid Social pricing
Same logic as paid search: the fee tracks the spend under management. Creative direction and editing of footage you shoot is included at every tier — produced shoots are quoted separately and are rarely necessary.
HVAC is competitive enough that the honest answer changes by city. One call is usually enough to size it.
HVAC Paid Social questions
Straight answers. Anything not covered here, ask on the phone.
01Do Facebook ads work for HVAC companies?
For replacements, financing offers, maintenance plans and IAQ, yes. For a dead AC in July, search wins because the intent is already there. Most HVAC clients use social to create demand and search to capture it.
02Are HVAC leads from social lower quality?
They are earlier in the buying cycle, so follow-up speed matters more than with search leads. Paired with instant text response they close comparably; left in an inbox overnight they look like junk.
03What does HVAC paid social cost?
Management is $997/month for one platform up to $1,500 in spend, $1,497 for $1,500 to $4,000, and $1,997 or 15% of spend above that. Most HVAC accounts need $1,500 to $4,000 monthly in ad spend for the platform to find buyers efficiently.
04When should HVAC social campaigns run?
Year round, with the message changing: replacement and financing in shoulder seasons, maintenance plans and tune-ups ahead of peaks, and emergency-adjacent messaging only lightly during peaks when search does that job better.
05Do I need video?
It helps a lot, and footage from your techs beats polished production. We direct exactly what to shoot and handle editing. Photo and text creative works as a starting point if video is not available yet.
Other HVAC lanes
HVAC PPC
Google Ads for HVAC contractors — emergency repair, replacement and maintenance plan intent separated, bid by hour, tracked to booked calls.
HVAC SEO
Local SEO for heating and cooling contractors — map pack visibility, city pages, seasonal content timed to demand, and reviews that compound.
HVAC CRM
Speed-to-lead texting, missed-call text-back, maintenance plan renewals and unsold quote follow-up wired into the CRM your techs already use.
HVAC Web Design
Mobile-first HVAC web design with the phone number in reach, online booking, financing spelled out and technical SEO already in place.
Not HVAC? See Roofing Paid Social, the full service lineup, or the general Social Media Ads page.