How much are missed calls costing you?
Most homeowners who reach voicemail don't leave a message — they call the next contractor. Enter your numbers to see what that costs your business each month, and how much a fast text-back could win back.
Why missed calls hurt contractors more than most businesses
A homeowner with a leaking roof or a dead AC unit isn't browsing — they're calling down a list. If you don't answer, they rarely wait for a callback. In one study of callers to builders, most refused to leave a voicemail at all. [2]
The problem compounds with speed. Research published in Harvard Business Review found companies that tried to reach a lead within an hour were nearly seven times as likely to qualify it as those that waited longer. [3] For a contractor on a roof or in an attic, answering every call within the hour simply isn't realistic without help.
That's what missed-call text-back fixes. The moment a call goes unanswered, the caller gets a text offering to help. Many reply instead of dialling the next company — and the AI Appointment Engine qualifies them and books the visit into your calendar. More on the approach in speed to lead and why missed calls cost jobs.
Calculator questions
How the numbers work, and how to make them yours.
01How is the lost revenue calculated?
Missed calls per month × the share of callers who won't leave a voicemail × the share of answered calls that normally become jobs × your average job value. Every input is editable, so the result reflects your numbers, not ours.
02Where do the default numbers come from?
The 27% missed-call default reflects published estimates for home services businesses, and the 69% comes from a study where most callers refused to leave a voicemail. They are starting points — replace them with your own call data for an accurate figure.
03Is the recovery estimate guaranteed?
No. It assumes a share of missed callers reply to an instant text-back and book. Real results depend on your market, response speed and how fast your team follows up. Treat it as a planning estimate.
04How do I find my real missed-call rate?
Your phone provider or call-tracking tool can show answered vs missed calls. If you don't track calls yet, that is the first thing worth fixing — and we can help set it up.
Sources
- 30 missed call statistics — SchedulingKit (summarising 411 Locals and other studies)
- Moneypenny report shows builders missing business — BDC Magazine, Dec 2016
- The Short Life of Online Sales Leads (HBR, 2011) — BYU ScholarsArchive
Results are estimates based on the numbers you enter and the stated assumptions. They are not a guarantee of revenue.