An HVAC marketing agency that counts booked calls, not impressions
Ninelane is an HVAC marketing agency for heating and cooling contractors in the US, UK and Canada. Paid search, local SEO, websites and follow-up automation, built as one system and measured against the jobs on your board.
Platform screenshots for all three — see the results page.
Most HVAC marketing fails in one of two ways. Either the agency runs a flat monthly campaign through a business that is anything but flat — where a single ninety-degree afternoon produces more demand than three mild weeks combined — or it reports on impressions and clicks while your dispatch board tells a different story.
We built this practice around the way heating and cooling companies actually make money: emergency calls that convert in minutes, replacements that take weeks to close, and maintenance plans that quietly fund the next five years. Each one needs different campaigns, different pages and different follow-up. That is the whole discipline.
HVAC marketing services
Every lane runs on its own or as one system. Most HVAC contractors start with paid search before a peak season and add follow-up automation once call volume justifies it.
On a surge day the calls triple and the office cannot answer all of them — that is what the AI Appointment Engine is for. For the wider picture see contractor marketing, or read what an HVAC company should spend on Google Ads.
What an HVAC marketing agency should actually handle
Six lanes, run individually or as one connected system. Most HVAC clients start with paid search or SEO and add follow-up automation once the lead volume justifies it.
A free audit tells you where your leads are leaking, before you pay anything.
Why HVAC contractors leave their last agency
Flat budgets in a seasonal business
Spending the same amount in April as in July is the most common and most expensive mistake in HVAC marketing. Demand is not flat, so the budget should not be either. We move money against the ten-day forecast, not the calendar month.
Reports that do not reach the dispatch board
Impressions and click-through rates are inputs. The number that matters is per lead, family law account, and reporting on anything else is how a campaign stays alive for a year without producing work.
Leads generated faster than they can be answered
During a surge, more leads without faster follow-up produces refunds and one-star reviews. We pace spend against your real capacity and automate the first response so nothing rings out unanswered at 9pm.
No off-season plan
Shoulder seasons are when maintenance plans and replacements are cheapest to sell, and when most agencies simply pause. Plan members become your replacement pipeline, which is the compounding asset in this trade.
How the first ninety days run
Audit & instrumentation
Call tracking, form tracking and conversion values wired up before a dollar moves. You get a written audit of where leads are leaking today.
Build & launch
Campaigns, pages and follow-up sequences shipped as one connected path rather than three disconnected projects.
Tune to cost per job
Weekly optimization against closed revenue. Same dashboard for you and us, and no contract after the window closes.
HVAC marketing agency questions
Straight answers. Anything not covered here, ask on the phone.
01What does an HVAC marketing agency cost?
Paid search is $499 setup plus $650/month, local SEO runs $499 to $1,199/month, paid social starts at $650/month, and CRM automation is $500 to $750 setup plus $197 to $297 monthly — ad spend separate. Websites are a one-time $1,500 to $7,500 depending on page count. A Growth-tier bundle across every lane runs $4,500 to build and $4,397 monthly.
02How much should an HVAC company spend on marketing?
A common benchmark is 5 to 10 percent of revenue, weighted toward peak season. In practice most of our HVAC clients run $3,000 to $8,000 in monthly ad spend during season plus management, and less than half that in shoulder months. The right number comes from your average job value, close rate and how much capacity you need to fill.
03How long before HVAC marketing produces leads?
Paid search produces calls within days of launch. SEO takes three to five months for map pack movement and six to twelve for competitive terms. Most HVAC contractors run both so ads carry the current season while SEO lowers the cost of the next one.
04Do you work with HVAC companies outside the US?
Yes. We run accounts across the United States, United Kingdom and Canada. Seasonality and auction pricing differ by market, but the structure does not. Pricing is quoted in USD.
05Do I have to sign a long contract?
There is a 90-day build window so the work has time to produce, then it is month to month. Your ad accounts, website, tracking and CRM stay in your name throughout, so leaving is straightforward.
06Can you take over an existing HVAC Google Ads account?
Usually yes, and it is often faster than starting fresh because the conversion history has value. We audit first and tell you plainly whether the account is worth rebuilding in place or worth abandoning.