A roofing marketing agency that counts signed contracts, not clicks
Ninelane is a roofing marketing agency for contractors in the US, UK and Canada. Paid search, local SEO, landing pages and follow-up automation, built as one system and measured against the jobs on your board.
Screenshots of the source reports are on our results page.
Roofing is one of the most expensive auctions in home services. Clicks run $18 to $45 in most US markets, the word "roofing" on its own pulls in DIY searchers and competitors checking prices, and a hailstorm can rewrite your entire market in an afternoon. A marketing program built for steady, predictable demand does not survive contact with that.
Most roofing marketing agencies sell you traffic and report on it. The problem is almost never traffic. It is that repair and replacement intent share a campaign, ads land on a homepage full of company history, and the $90 lead you paid for sits unanswered for four hours while a crew is on a roof.
We built this practice around the way roofing companies actually make money: storm work that arrives in bursts, retail replacements that take weeks to close, insurance jobs that need their own language, and estimates that die in a folder because nobody followed up. Each needs different campaigns, different pages and different follow-up.
Roofing marketing services
Every lane runs on its own or as one system. Most roofing contractors start with paid search or SEO and add follow-up automation once the lead volume justifies it.
One account we run signed 94 jobs worth $2.73M in eight months — the CRM screenshot is on that page. Leads arriving but not converting? The AI Appointment Engine answers and books them while your crews are on a roof. For the wider picture, see contractor marketing or read how much a roofing company should spend on Google Ads.
What a roofing marketing agency should actually handle
Six lanes, run individually or as one connected system. Most roofing clients start with paid search or SEO and add follow-up automation once lead volume justifies it.
A free audit tells you where your leads are leaking, before you pay anything.
Why roofing contractors leave their last agency
Blended intent in one campaign
A leak search and a full-replacement search want different pages, different copy and different bids. Blend them and you overpay for repairs while underbidding the jobs worth $12,000. This is the single most common thing we find in a roofing account audit.
No storm plan
When hail hits, the window is measured in days and the canvassers are already knocking. Agencies that need a week to spin up a campaign have already lost that storm. We keep paused storm campaigns and matched pages ready per market.
Reports that stop at the click
Impressions, CTR and cost per click are inputs. The number that matters is cost per booked inspection, and reporting on anything else is how a campaign survives a year without producing signed contracts.
Leads generated faster than anyone answers them
Your crew cannot answer a form fill from a roof. Without automation the lead you paid for goes cold before anyone dials, and both sides end up arguing about lead quality that was never the problem.
How the first ninety days run
Audit & instrumentation
Call tracking, form tracking and conversion values wired up before a dollar moves. You get a written leak report whether or not we continue.
Build & launch
Campaigns, matched pages and follow-up sequences shipped as one connected path rather than three disconnected projects.
Tune to cost per job
Weekly optimization against closed revenue. Same dashboard for you and us, and no contract after the window closes.
Roofing marketing agency questions
Straight answers. Anything not covered here, ask on the phone.
01What does a roofing marketing agency cost?
Paid search is $499 setup plus $650/month, local SEO runs $499 to $1,199/month, paid social starts at $650/month, and CRM automation is $500 to $750 setup plus $197 to $297 monthly — ad spend separate. Roofing websites are a one-time $1,500 to $7,500 depending on page count. A Growth-tier bundle across every lane runs $4,500 to build and $4,397 monthly.
02How much should a roofing company spend on marketing?
Most roofing contractors need $3,000 to $6,000 per month in ad spend to compete in a mid-size market, because clicks run $18 to $45. The more useful calculation is backwards from job economics: take your average contract value, multiply by gross margin, and decide what share of that margin you will pay to acquire a job. That sets your allowable cost per lead.
03How long before roofing marketing produces leads?
Paid search produces calls within days of launch. SEO takes three to five months for map pack movement and six to twelve for competitive terms like "roofing company". Most roofing contractors run both so ads carry the current season while SEO lowers the cost of the next one.
04Do you work with storm restoration roofers?
Yes. Claim-driven campaigns need separate messaging around adjuster meetings, deductibles and documentation, and they have to stay inside Google policy on insurance claims language. We run both retail and restoration accounts, and we keep storm assets built in advance so they launch the same day an event hits.
05Can you take over an existing roofing Google Ads account?
Usually yes, and it is often faster than starting fresh because the conversion history has value. We audit first and tell you plainly whether the account is worth rebuilding in place or worth abandoning.
06Do you work with roofing companies outside the US?
Yes. We run accounts across the United States, United Kingdom and Canada. Auction pricing and storm patterns differ by market, but the structure does not. Pricing is quoted in USD.
07Am I locked into a contract?
There is a 90-day build window so the work has time to produce honest data, then it is month to month. Your ad accounts, website, tracking and CRM stay in your name throughout, so leaving is straightforward.
Roofing guides
Practical walkthroughs, free to read: Google Business Profile for roofers, local SEO, storm season leads, lead response time and website mistakes.