HVAC Google Ads built around the first heat wave
Google Ads for HVAC contractors — emergency repair, replacement and maintenance plan intent separated, bid by hour, tracked to booked calls.
how much conversion rates jump on the first extreme-weather day of a season
HVAC is the most seasonal auction in home services
Demand does not arrive evenly. It arrives the afternoon the temperature breaks ninety, and again the first night it drops below freezing. On those days clicks cost double and convert triple, and a campaign spending an even daily budget across the month is losing money on both ends — overspending in mild weather and capped out exactly when the phone should be ringing.
The second problem is intent blending. "AC repair" at 9pm on a Saturday and "new HVAC system cost" on a Tuesday morning are different businesses with different margins. Run them in one campaign and you pay emergency prices for research traffic while underbidding the $14,000 replacement.
How we run HVAC PPC
We will audit what you have now and tell you what we would change first — before you pay anything.
HVAC is the most seasonal auction in home services, and the work is separating emergency from replacement intent. We don’t have a published HVAC screenshot yet, so here is what we can show: a roofing contractor at 94 signed jobs from paid search and follow-up, and legal paid search at $53.78 per conversion. Same method, different vertical.
See the screenshot →HVAC PPC pricing
Three tiers, priced by the ad spend they have to manage — not as a percentage of it. Setup is $499 whichever tier you start on. Ad spend is paid directly to Google on your own card and we never mark it up or take a cut.
|
WHAT'S INCLUDED
|
STARTER
$650
per month
+ $499 setup
|
MOST COMMON
GROWTH
$950
per month
+ $499 setup
|
SCALE
$1,500
per month
+ $499 setup
|
|---|---|---|---|
| Recommended ad spend | $500–$2,500/mo | $2,500–$7,500/mo | $7,500–$15,000+/mo |
| Campaign management | ✓ | ✓ | ✓ |
| Keyword research | ✓ | ✓ | ✓ |
| Ad copy & testing | ✓ | ✓ | ✓ |
| Conversion tracking | ✓ | ✓ | ✓ |
| Negative keyword optimization | ✓ | ✓ | ✓ |
| Bid & budget optimization | ✓ | ✓ | ✓ |
| Landing page recommendations | — | ✓ | ✓ |
| Advanced conversion optimization | — | ✓ | ✓ |
| Multiple campaigns | — | ✓ | ✓ |
| Advanced reporting | — | ✓ | ✓ |
| Competitor & market analysis | — | — | ✓ |
| Priority optimization | — | — | ✓ |
| Ask about Starter | Ask about Growth | Ask about Scale |
Not sure which tier fits? Tell us your market and monthly budget on the audit and we will tell you — including if the honest answer is to start lower than you expected.
HVAC is competitive enough that the honest answer changes by city. One call is usually enough to size it.
Paid search catches the emergencies. HVAC SEO keeps the phone ringing when budgets pause, and paid data tells it which keywords to chase. If ads land on a slow homepage, HVAC web design fixes the leak before more spend does. For the surge days when the office cannot answer, see HVAC CRM and the AI Appointment Engine. Full programme: HVAC marketing.
HVAC PPC questions
Straight answers. Anything not covered here, ask on the phone.
01How much should an HVAC company spend on Google Ads?
Most HVAC contractors need $3,000 to $8,000 per month in ad spend during season, with clicks running $12 to $35 depending on market. The budget should not be flat — peak months often justify double the shoulder-season number, and that swing is where most of the return lives.
02What is a good cost per lead for HVAC?
Emergency repair leads typically run $60 to $150, replacement leads $180 to $400. Judge it against job value: at a $12,000 average install and a one-in-three close rate, $350 per replacement lead is healthy. Repair leads matter as much for the maintenance plan and future replacement they unlock.
03Should I run Local Services Ads for HVAC?
Yes if you are eligible. LSAs sit above search results, you pay per lead rather than per click, and the Google Guaranteed badge measurably lifts call rates in HVAC. We run LSAs and search together and shift budget toward whichever is producing cheaper booked calls that week.
04What do I do with ads in the off-season?
Shift, do not stop. Spring and fall are when maintenance plan and tune-up campaigns are cheapest, and plan members become your replacement pipeline. We drop emergency budgets, run tune-up and IAQ offers, and keep the account structured so peak season launches at full speed.
05How fast will I see HVAC leads?
Calls usually start within days of launch, faster than most trades because intent is immediate. A reliable read on cost per booked call takes six to ten weeks, and the first true test is whichever seasonal peak comes next.
Other HVAC lanes
HVAC SEO
Local SEO for heating and cooling contractors — map pack visibility, city pages, seasonal content timed to demand, and reviews that compound.
HVAC CRM
Speed-to-lead texting, missed-call text-back, maintenance plan renewals and unsold quote follow-up wired into the CRM your techs already use.
HVAC Paid Social
Meta and TikTok campaigns that sell replacements, financing and maintenance plans in the months nobody is searching for you.
HVAC Web Design
Mobile-first HVAC web design with the phone number in reach, online booking, financing spelled out and technical SEO already in place.
Paid search is one input — HVAC lead generation shows how it fits alongside organic, social and follow-up. Not HVAC? See Roofing PPC, the full service lineup, or the general Google Ads / PPC page.