Roofing Google Ads that fill the schedule, not the click report
Google Ads built for roofing contractors — storm response, full replacement and repair intent separated, tracked to booked inspections.
typical roofing cost per click — why structure matters more here than anywhere
Why roofing PPC fails more often than it works
Roofing is one of the most expensive auctions in home services. Clicks run $18 to $45 in most US markets, and the term "roofing" on its own is mostly tire-kickers, DIY searchers and other contractors checking prices. Spend broad and you can burn $4,000 in a month with three inspections to show for it.
The second problem is timing. A hailstorm changes your market overnight, and a campaign built for steady replacement demand cannot respond fast enough — by the time budgets are adjusted, the canvassers have already knocked the neighborhood.
How we run Roofing PPC
We will audit what you have now and tell you what we would change first — before you pay anything.
Paid search with follow-up automation behind it across an 8-month window. Average contract $29,002. These figures come from the client’s own AccuLynx report, not our dashboard.
See the screenshot →On the seasonal side, generating leads during storm season covers what to build before the weather arrives and how to avoid burning budget during a spike.
Roofing PPC pricing
Three tiers, priced by the ad spend they have to manage — not as a percentage of it. Setup is $499 whichever tier you start on. Ad spend is paid directly to Google on your own card and we never mark it up or take a cut.
|
WHAT'S INCLUDED
|
STARTER
$650
per month
+ $499 setup
|
MOST COMMON
GROWTH
$950
per month
+ $499 setup
|
SCALE
$1,500
per month
+ $499 setup
|
|---|---|---|---|
| Recommended ad spend | $500–$2,500/mo | $2,500–$7,500/mo | $7,500–$15,000+/mo |
| Campaign management | ✓ | ✓ | ✓ |
| Keyword research | ✓ | ✓ | ✓ |
| Ad copy & testing | ✓ | ✓ | ✓ |
| Conversion tracking | ✓ | ✓ | ✓ |
| Negative keyword optimization | ✓ | ✓ | ✓ |
| Bid & budget optimization | ✓ | ✓ | ✓ |
| Landing page recommendations | — | ✓ | ✓ |
| Advanced conversion optimization | — | ✓ | ✓ |
| Multiple campaigns | — | ✓ | ✓ |
| Advanced reporting | — | ✓ | ✓ |
| Competitor & market analysis | — | — | ✓ |
| Priority optimization | — | — | ✓ |
| Ask about Starter | Ask about Growth | Ask about Scale |
Not sure which tier fits? Tell us your market and monthly budget on the audit and we will tell you — including if the honest answer is to start lower than you expected.
Roofing is competitive enough that the honest answer changes by city. One call is usually enough to size it.
One roofing account we run signed 94 jobs worth $2.73M in eight months, and the CRM report is published. Paid search shows you which roofing keywords produce signed contracts within weeks. Roofing SEO then targets exactly those so next season costs less. If clicks are landing on a homepage, roofing web design or a dedicated landing page is usually the cheaper fix. And when calls come in while crews are on a roof, the AI Appointment Engine answers them. See the full programme at roofing marketing.
Roofing PPC questions
Straight answers. Anything not covered here, ask on the phone.
01How much should a roofing company spend on Google Ads?
Most roofing contractors need $3,000 to $6,000 per month in ad spend to compete in a mid-size market, because clicks run $18 to $45. Below about $2,500 the campaign cannot gather enough conversion data to optimize, and local SEO or Local Services Ads is usually the better first dollar.
02What is a good cost per lead for roofing?
In competitive US markets $150 to $350 per qualified lead is normal for replacement work, lower for repairs. What matters more is cost per signed job — with a $11,000 average job and a one-in-three close rate, $300 per lead is healthy economics.
03Can you run ads during storm season only?
Yes, and many roofing clients do. We build the storm campaigns and pages in advance, keep them paused, and launch within hours of a hail or wind event in your service area. Off-season we drop to a maintenance fee.
04Do you work with insurance restoration roofers?
Yes. Claim-driven campaigns need separate messaging around adjuster meetings, deductibles and documentation, and they need to stay inside Google policy on insurance claims language. We handle both retail and restoration accounts.
05How fast will I see roofing leads?
Calls typically start within the first week of launch. A reliable read on cost per booked inspection takes six to twelve weeks, because that is how long it takes to accumulate enough conversions to prune and rebid honestly.
Other roofing lanes
Roofing SEO
Local SEO for roofing contractors — Google Business Profile, city pages that read like a local wrote them, and reviews that compound.
Roofing CRM
Speed-to-lead automation, missed-call text-back and unsold estimate follow-up wired into the CRM your crews already use.
Roofing Paid Social
Meta and TikTok campaigns that create replacement demand off finished-roof footage, financing offers and storm-neighborhood targeting.
Roofing Web Design
Mobile-first roofing web design with the phone number in reach, a four-field form and the technical SEO foundation already in place.
Paid search is one source among several — see roofing lead generation for how the channels fit together. Not roofing? See HVAC PPC, the full service lineup, or the general Google Ads / PPC page.