Ninelane (561) 318-1259
LANE 03

Search Engine Optimization

SEO is the lane that compounds. We build the technical foundation, the service and city pages that rank, and the Google Business Profile presence that wins the map pack. Most of our organic work is trade-specific — see SEO for HVAC contractors, SEO for roofing companies, SEO for plumbing companies, SEO for electrical contractors, SEO for landscaping companies, SEO for handyman businesses, painting SEO, flooring SEO, garage door SEO, tree service SEO, pest control SEO, solar SEO, SEO for general contractors, remodeling SEO, restoration SEO, window and door SEO, concrete SEO or fencing SEO for how the method changes by vertical — measured in calls from organic, not vanity keyword charts.

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What's included

Technical audit: speed, indexing, schema, mobile usability
Keyword map by service and city with search-volume backing
Service and location page builds with on-page optimization
Google Business Profile optimization, posts and review strategy
Local citation cleanup and consistent NAP across directories
Monthly reporting on rankings, map-pack visibility and organic calls
TYPICAL RESULT
3M

search impressions and 8,020 clicks for one SEO client in 12 months

STARTING AT
From $499/mo
Monthly retainer

How we run this lane

STEP 1

Fix the foundation

Crawl issues, page speed, schema markup and mobile problems get cleared first.

STEP 2

Build the pages

One optimized page per service and target city, written for humans and structured for search.

STEP 3

Earn the authority

Reviews, citations and earned links, plus ongoing content on the questions your buyers actually ask.

See what this would look like for you

A free audit of your current setup, with the first three things we would change.

Request a quote Call (561) 318-1259

A good fit if

You plan to own the business for more than two years
You can commit six months before judging results
You have real reviews or are willing to ask for them
You want leads that keep coming when ads pause

Probably not yet if

You need results inside sixty days
You cannot get anyone to answer content questions about the work
Your service area is a single tiny town with almost no search volume

Packages & pricing

Three tiers, no setup fee on any of them. The difference is content volume, link work and how many markets we are actively competing in — not whether the fundamentals get done. Month one on any tier is mostly audit and technical repair rather than visible ranking movement.

WHAT'S INCLUDED
STARTER
$499
per month
No setup fee
MOST COMMON
GROWTH
$799
per month
No setup fee
AUTHORITY
$1,199
per month
No setup fee
Google Business Profile optimization ✓✓✓
Local keyword research ✓✓✓
On-page SEO ✓✓✓
Google Maps optimization ✓✓✓
Citation management ✓✓✓
Review strategy ✓✓✓
Monthly SEO reporting ✓✓✓
Local content 1/mo2/mo4/mo
Location & service pages —✓✓
Technical SEO BasicAdvancedAdvanced
Competitor analysis —✓✓
Backlink strategy —✓✓
Link building —Limited✓
Advanced Google Maps strategy —✓✓
Priority optimization ——✓
Ask about Starter Ask about Growth Ask about Authority

Serving several cities? Tell us how many on the audit — market count is what usually decides the tier, and we will say if a lower one would do the job.

FROM AN ACCOUNT WE RUN
3,000,000
search impressions in twelve months

Google Search Console for an SEO client across twelve consecutive months: 8,020 clicks at a 3.3% click-through rate. Daily clicks moved from roughly ten to over a hundred, with the curve turning up around month ten.

See the screenshot →
Ready to price it properly?

Tiers are a starting point — your market and competition set the real number. One call sizes it.

Get a free audit Call (561) 318-1259

Industries we run this in

Ninety-plus niches across the US, UK and Canada. The vertical changes the auction, the seasonality and the follow-up window — not the method.

Home services

22 niches

High ticket, urgent intent, brutal ad auctions. Speed to answer decides who wins the job.

HVACPlumbingElectricalRoofingGarage doors

Exterior & outdoor

14 niches

Heavy seasonality. Budget planned around the calendar, not spread flat across twelve months.

LandscapingHardscapeFencingPoolsTree care

Remodeling & build

16 niches

Long consideration windows. Financing angles and finished-work photography carry the creative.

Kitchen & bathWindowsSidingFlooringCustom build

Health & wellness

18 niches

Recurring visits and membership economics, so lifetime value changes what a lead is worth.

DentalMed spaChiropracticPhysical therapyVeterinary

Legal & professional

11 niches

The highest cost per click of anything we run. Negative keyword discipline is the whole game.

Personal injuryFamilyImmigrationAccountingInsurance

Specialty & B2B local

13 niches

Mixed consumer and commercial pipelines that need separate tracking and separate follow-up.

RestorationPestMovingCommercial cleaningAuto

Not listed? Ask us — odds are we've run it.

Questions we get about SEO

Straight answers. Anything not covered here, ask on the phone.

01How long until I rank?

Map pack and long-tail service pages typically move in three to five months. Competitive head terms take six to twelve. Anyone promising faster is guessing.

02Do you write the content?

Yes, and we interview your team first. Pages written without operator input read like everyone else’s.

03Can I do SEO and Google Ads together?

That is the usual setup. Ads buy the data on which keywords convert, and SEO goes after those first.

04How much does local SEO cost?

Legitimate local SEO runs $1,000 to $3,000 per month depending on market count and competition. Ours runs $499/month for Starter, $799 for Growth and $1,199 for Authority — the difference is content volume, link work and market count, with no setup fee on any tier. The $300/month offers you get cold-emailed are directory spam and can actively hurt you.

05Do you build backlinks?

We earn citations, local sponsorships, supplier and association listings, and press where it makes sense. We do not buy links from networks — it works until it does not, and the recovery costs more than the gain.

06What is the map pack and why does it matter?

The three local businesses shown with the map above regular results. For service searches on a phone it takes most of the clicks, so Google Business Profile optimization is often higher leverage than your website itself.

07Can I rank in cities where I have no office?

Yes, with service-area pages and genuine signals in those markets — but it is slower than ranking where you have a verified address. We are direct about which cities are realistic before you pay for them.

Still deciding whether this lane fits? Call (561) 318-1259

Lanes that pair well with this one

LANE 01

Google Ads / PPC

Search campaigns tuned to cost per booked job, not cost per click.

LANE 02

Landing Page Design

One page, one offer, one action — built to load fast and convert cold traffic.

LANE 04

Social Media Ads

Meta and TikTok campaigns for demand you have to create, not just capture.

Tell us what a good month looks like.

Send the form or call. You'll get a real audit of where your leads are leaking — no deck, no pitch call chain.

CALL (561) 318-1259 EMAIL enrique@ninelanemarketing.com
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