Social Media Ads
Search catches people already looking. Social creates the want — for remodels, memberships, seasonal offers and anything with a long consideration window. We handle creative, audiences and retargeting so the spend produces leads instead of engagement screenshots.
What's included
before social numbers mean anything — the first weeks are the platform learning who converts
How we run this lane
Pick the offer
Social needs a reason to stop the scroll — a seasonal offer, a financing angle, a before-and-after.
Launch three angles
Three creative concepts against cold audiences, with retargeting live from day one.
Scale the winner
Budget consolidates behind the concept producing leads, with fresh variants before it fatigues.
A free audit of your current setup, with the first three things we would change.
A good fit if
Probably not yet if
Packages & pricing
Same logic as paid search: the fee tracks the spend under management. Creative direction and editing of footage you shoot is included at every tier — produced shoots are quoted separately and are rarely necessary.
Cost per qualified lead, and what it becomes. Social leads arrive earlier in the buying cycle than search leads, so they are judged on cost per qualified lead paired with follow-up speed — never on reach, engagement or video views.
We don't have a published screenshot for this lane yet. The accounts we can show are on the results page, and on a call we'll walk you through the closest comparable one we run.
See what we can show →Tiers are a starting point — your market and competition set the real number. One call sizes it.
What stops the scroll differs by trade — see roofing social ads for storm-neighbourhood targeting and finished-roof footage, or HVAC social ads for financing offers in the shoulder months when nobody is searching yet.
Industries we run this in
Ninety-plus niches across the US, UK and Canada. The vertical changes the auction, the seasonality and the follow-up window — not the method.
Not listed? Ask us — odds are we've run it.
Questions we get about social ads
Straight answers. Anything not covered here, ask on the phone.
01Do I need video?
It helps, and phone footage from your crew usually outperforms polished production. We can also work from photos and text-led creative.
02Are social leads lower quality?
They are earlier in the buying cycle, so follow-up speed matters more. We pair social with automated text follow-up for that reason.
03Which platform?
Meta for most home and health services. TikTok when the offer is visual and the audience skews under 40. We rarely recommend both at once to start.
04How is this different from posting on social media?
Organic posting reaches people who already follow you. Paid reaches people who have never heard of you, targeted by geography, homeownership, income and behavior. We do paid — organic posting is a brand activity, not a lead channel.
05How long until it works?
Give it sixty days. The first two to three weeks are the platform learning who converts, and judging results in week one is the most common way social budgets get killed early.
06Do you handle the creative?
We direct it and edit it. The best-performing footage is almost always shot by your crew on a phone — we tell them exactly what to capture.