We graded 91 Florida roofing and HVAC websites. Here is what most of them miss.

The short version

In October 2026 we ran the homepages of 91 Florida roofing and HVAC companies through our free website grader. The sites came from companies in more than 20 Florida cities, from Pensacola to Miami. We are not naming any business; this is about patterns, not call-outs.

The good news is that the foundations are in place. All 91 sites were on HTTPS with a mobile viewport, and 93% had a tap-to-call phone link. The average score was 87 out of 100, and 42 sites earned an A.

The gaps show up in what helps Google and AI assistants understand a business and quote it: answer-style content, structured data and image descriptions. The typical site failed 5 of our 32 checks, and only 1 passed every one.

What most sites are missing

Share of the sites that failed each check, most common first:

The biggest miss is answer content. 66% of homepages had no FAQ section or question-style headings. Homeowners search in questions (how much does a roof replacement cost, why is my AC blowing warm air), and AI assistants like ChatGPT, Gemini and Google's AI Overviews lean on pages that answer them directly.

Image alt text was the most common classic SEO gap: 54% of sites had descriptions on fewer than 90% of their images. For contractors whose best proof is job photos, that is free relevance left on the table.

What most sites already get right

Missing HTTPS and layouts that break on phones used to be common contractor website problems. In this sample, they have essentially disappeared. Most Florida contractors have a modern, mobile-friendly site with a clickable phone number. That raises the bar: being mobile-friendly is no longer an advantage, it is the minimum.

Scores by category

AI search readiness was the weakest category at 77 out of 100, well behind mobile (100) and security (90). It covers whether AI tools can read the site, whether the business identity is in structured data, whether there is question-and-answer content, and whether linked profiles confirm who the company is.

Roofers vs. HVAC companies

The 50 roofing sites averaged 87 and the 41 HVAC sites averaged 86, close enough to call even. The differences were in specific checks:

• FAQ content: missing on 76% of HVAC sites vs 58% of roofing sites.
• llms.txt: missing on 80% of HVAC sites vs 50% of roofing sites.
• Title tags: missing or outside the 10–65 character range on 34% of HVAC sites vs 14% of roofing sites. Long titles get cut off in search results, usually right where the city name sits.
• Contact forms: about a third of both groups (34% roofing, 32% HVAC) had no form or booking tool on the homepage, relying on the phone alone.

Grade distribution

42 sites scored an A, 31 a B, 13 a C, 3 a D and 2 an F. Scores ranged from 58 to 100.

Five fixes that would lift most of these sites

1. Add an FAQ section with five to eight questions customers actually ask, answered in two or three plain sentences each, and mark it up with FAQPage schema.
2. Describe your job photos. Alt text such as “tile roof replacement in Port St. Lucie” helps image search and accessibility at the same time.
3. Complete your LocalBusiness schema with name, phone, service area, logo and sameAs links to your Google Business Profile, Facebook and other profiles.
4. Put a short form next to the phone number. Some people will not call at 10pm, but they will fill in four fields.
5. Tighten title tags to 50–60 characters with the service and the city near the front.

How we ran the study

• Sample: 91 homepages of Florida roofing (50) and HVAC (41) companies, found through web search and business directories for more than 20 Florida cities. Directories, lead-generation sites, national chains and parked domains were excluded. Each site had to mention Florida and its trade on the homepage.
• Tool: our free website grader, which runs 32 checks across SEO, AI search readiness, mobile, conversion and security. Each site was scanned once in October 2026.
• Speed was not included. Page speed tests were skipped for this batch, so scores cover the other five categories only. Your own grader report will include a speed score.
• Limits: only homepages were scanned, so a site might have FAQ content or forms on inner pages. Sites that blocked automated requests could not be graded and are not in the sample. The sample is not random, so treat the percentages as a snapshot, not a census.
• Privacy: we do not publish individual scores or name any business. Any company can grade its own site for free.