Window and door website mistakes that cost you consultations
Window and door buyers use websites to compare options and decide who to trust. These are the mistakes that send them elsewhere.
What buyers are looking for
Visitors want to understand their options, see work on homes like theirs and know what will happen if they book a consultation. A site that answers those questions wins bookings; one that does not loses them quietly.
One page for every product
Windows, entry doors and patio doors on one page rank weakly and make buyers search for their product. Give each product and major style its own page. It is central to our window and door website design.
Manufacturer photos instead of real work
Brochure images look perfect and prove nothing about your installation. Real local installations, before and after, are far more persuasive.
No explanation of the consultation
Many buyers fear a long, high-pressure visit. If your site does not explain how your consultation works, they may never book. Say how long it takes, what happens and that there is no pressure to sign on the day.
Overstated efficiency or protection claims
Bold savings or storm-protection claims set expectations you cannot guarantee and can create legal risk. Describe benefits accurately and refer to ratings only for products you install.
Vague warranty language
"Lifetime warranty" without explanation invites mistrust. Explain which warranties apply, who provides them and what they cover in plain terms.
No material comparisons
Buyers want to understand vinyl, fibreglass, wood and aluminium. Without honest comparisons, they research elsewhere and may never return.
Booking hidden or hard to use
If the consultation form is buried or long, interested buyers give up. Put a short booking form on every product page.
No installation process
Buyers wonder how long installation takes, how messy it is and what happens with old windows. A clear process page answers those concerns.
No service area
If visitors cannot see whether you cover their town, many move on. List your service area plainly, which also helps window and door SEO.
Sending ads to the homepage
Entry door ads should land on the entry door page, window ads on the window replacement page. Matching pages to campaigns is one of the first fixes in window and door marketing.
No answer to the price question
Saying nothing about cost pushes buyers to sites that give a number, however unreliable. Explain what affects price — material, size, style, glass, quantity and installation type — and, where you are comfortable, give typical ranges. Buyers who understand pricing are far more willing to book the consultation that produces an exact figure.
Hiding the installation team
Buyers want to know who will be working on their home. A short section introducing your installers, how long they have done this work and how they protect the home during installation builds confidence that a brochure cannot.
Stock photos of perfect houses
Images of immaculate homes from manufacturer catalogues make every company look the same. Buyers want to see doors and windows on houses like theirs, in their area. Even good phone photos of your own installations outperform polished stock images.
No reviews beside the products
Reviews hidden on a separate page do little. An entry door review beside your entry door page, mentioning the consultation and the installers, answers exactly what a buyer is wondering. Place relevant reviews on each product page.
Slow pages full of large images
Galleries and product photos can make pages slow on phones. Compress and resize images and load galleries as visitors scroll, so buyers see your work before they give up.
Nothing for builders and remodelers
If you work with builders or remodelers, a short page explaining how you supply and install for projects makes it easier for them to choose you. Many window companies only speak to homeowners and miss steady project work.
What to fix first
If you can only change three things: give each product its own page, replace brochure images with real installations and explain your consultation. Those changes win more bookings.
The short version
We review it as a homeowner comparing options would.