Concrete PPC that pays for projects, not tiny patches
Concrete searches attract DIY buyers, bagged-concrete shoppers, small repairs and people far outside your area. We build Google Ads by project type, keep geography tight, screen with the landing page and measure against booked jobs.
Why concrete ad accounts waste money
Broad terms like "concrete" and "concrete near me" are searched by people buying bagged concrete, renting mixers, looking for ready-mix delivery, researching DIY repairs and looking for concrete jobs. Campaigns on those terms pay for all of them.
Even genuine homeowners vary widely. A small crack repair and a full decorative patio might both click the same ad. Without structure and qualification, budget drifts toward small, low-margin requests.
How we build a concrete Google Ads account
Built around project type, area and qualification.
Campaigns by project type
Driveways, patios and walkways, stamped and decorative concrete, slabs and commercial work with separate budgets.
Project-intent keywords
Searches for contractors, installation and replacement rather than generic concrete terms.
Negative keywords from day one
Bagged concrete, ready-mix delivery, mixer and tool rental, DIY repair guides, concrete jobs and countertops excluded before launch.
Tight geography
Targeting focused on areas crews can serve efficiently.
Qualifying landing pages
Pages asking for project type, rough size, access and photos. See concrete website design.
Seasonal pacing
Spend raised before your busy season and lowered when the calendar is full.
Landing pages that filter as well as convert
A homeowner searching for a stamped concrete patio should land on a page full of stamped patios you have poured: patterns, colours, finished projects and a short explanation of the process, with a quote form that asks for size and photos. That page persuades the right buyers and quietly discourages those looking only for the cheapest option.
Matching campaigns to pages also improves the quality signals that affect cost per click.
Measuring jobs, not form fills
We track quote requests, estimates booked and jobs won by campaign, and import completed jobs back into Google Ads where your systems allow. Because concrete job values vary so much, a campaign with fewer, larger projects can easily outperform a busier one.
What we track
Measured against completed projects.
Qualified requests
Leads with size, location and photos.
Estimates booked
Site visits or remote quotes.
Quotes to won
Tied back to campaigns where possible.
Cost per completed job
The number we report against.
Separating replacement from new installation
Driveway replacement and new driveway installation often attract different buyers. Replacement buyers have an old, cracked surface to remove and are comparing the cost against repair. New installation buyers may be building, extending or converting gravel. Splitting those intents, where volume allows, lets ad copy and landing pages speak directly to each and usually improves both cost and quality.
Using remarketing for planned projects
Many patio and decorative buyers take weeks to decide. Modest remarketing to visitors who viewed your decorative or patio pages — showing finished projects and inviting them to request a quote — keeps you in mind while they plan, at a fraction of the cost of new clicks.
Concrete PPC pricing
A one-time $499 setup, then monthly management based on ad spend under management. Ad spend is paid directly to Google.
Starter — $650/mo
For ad spend around $500 to $2,500 a month. Campaign management, keyword research, ad copy and testing, conversion tracking, negative keyword and budget optimisation.
Growth — $950/mo
For $2,500 to $7,500 a month. Adds multiple campaigns, landing page recommendations, advanced conversion optimisation and advanced reporting.
Scale — $1,500/mo
For $7,500 to $15,000 or more. Adds competitor and market analysis and priority optimisation.
We will review search terms and structure and show you how much budget goes to DIY and materials searches.
Google Ads for concrete contractors: questions
Straight answers. Anything not covered here, ask on the phone.
01Do Google Ads work for concrete contractors?
They can, when campaigns are built by project type, geography is tight and landing pages qualify by size and access.
02How do I stop ads attracting DIY buyers?
Negative keywords for bagged concrete, ready-mix delivery, rental and DIY guides, plus ad copy focused on installation.
03Should driveways and patios have separate campaigns?
Yes. They attract different buyers and project values.
04How much should a concrete contractor spend on Google Ads?
Enough for your priority project campaign to gather data, with more spend before your busy season.
05What should a concrete ad lead to?
A page for that project type with real work and a quote form asking for size, location and photos.
06How is this different from your general Google Ads service?
The method is the same; the application is concrete-specific. Our general Google Ads page covers the cross-trade approach.