Deck and patio PPC that books design consultations
Outdoor living searches mix serious buyers with DIY builders, lumber shoppers and idea browsers. We build Google Ads by project type, run them ahead of the season, and send each click to a portfolio page that makes booking a consultation easy.
Why deck and patio ad accounts waste money
Broad terms like "deck" and "patio" are searched by people pricing lumber, downloading free deck plans, buying patio furniture, looking for stain and searching for design ideas with no intention of hiring. Campaigns built on those terms pay for all of them.
Timing is the second problem. A campaign that only switches on when the weather warms competes with every other builder at the most expensive moment, when calendars are already filling.
How we build a deck and patio Google Ads account
Built around project type, season and consultations.
Campaigns by project type
Composite decks, wood decks, deck repair, paver patios, pergolas and outdoor kitchens with separate budgets.
Hiring-intent keywords
Searches for builders, installers, contractors and quotes rather than generic ideas.
Negative keywords from day one
Lumber and materials, free plans, DIY guides, patio furniture, stain and sealer, and construction jobs excluded before launch.
Off-season pushes
Early-booking campaigns in winter and early spring when clicks are often cheaper and buyers are planning.
Portfolio landing pages
Each campaign lands on real projects of that type with a consultation request. See deck and patio website design.
Geography by project value
A wider radius for outdoor kitchens and large builds, tighter for repairs.
Landing pages that sell the picture
A buyer who searched for composite deck builders should land on a page of composite decks you have built: colours, railings, sizes, a short explanation of the design process and a form that asks about size, budget range and timing. That page sells the idea and quietly discourages buyers looking only for the lowest price.
Matching each campaign to its own page also improves quality signals that affect cost per click.
Remarketing through a long decision
Outdoor living buyers often visit several builders’ sites over weeks. Modest remarketing to visitors who viewed a project page — showing similar finished projects and inviting them to book a design consultation — keeps you on the shortlist while they plan.
What we track
Measured against signed projects.
Consultation requests
By project type and campaign.
Consultations held
In person or by video.
Quotes to signed
Tied back to campaigns where possible.
Cost per signed project
The number we report against.
Ad copy that sells the project
Ads that mention your materials, a real design consultation, your service area and current lead times perform better than generic "free estimate" copy. Specifics filter buyers before they click: someone looking for the cheapest possible deck is less likely to click an ad about custom composite design, and the budget goes further on buyers who value the result. Testing a few clear messages against each other, by project type, shows quickly which promise your market responds to.
Separating repair from new builds
Deck repair, board replacement and resurfacing attract a different buyer from a new composite deck or outdoor kitchen. Repair buyers want someone soon and compare on price; design buyers want a conversation and compare on portfolio. Separate campaigns, landing pages and budgets for each keep repair clicks from draining money meant for larger projects, and let you pause repair ads when the calendar fills with builds.
Pacing spend through the year
Raising budgets ahead of the season, then lowering them once you are booked several weeks out, avoids paying for consultations you cannot schedule. Be honest in ads and on landing pages about current lead times. Buyers planning for a specific event — a graduation, a summer party — appreciate knowing early whether you can deliver in time.
Deck and patio PPC pricing
A one-time $499 setup, then monthly management based on ad spend under management. Ad spend is paid directly to Google.
Starter — $650/mo
For ad spend around $500 to $2,500 a month. Campaign management, keyword research, ad copy and testing, conversion tracking, negative keyword and budget optimisation.
Growth — $950/mo
For $2,500 to $7,500 a month. Adds multiple campaigns, landing page recommendations, advanced conversion optimisation and advanced reporting.
Scale — $1,500/mo
For $7,500 to $15,000 or more. Adds competitor and market analysis and priority optimisation.
We will review search terms and timing and show you how much budget goes to DIY and idea searches.
Google Ads for deck and patio builders: questions
Straight answers. Anything not covered here, ask on the phone.
01Do Google Ads work for deck builders?
They can, when campaigns are built by project type, run ahead of the season and land on real portfolios.
02When should deck builders run Google Ads?
Starting before the season, when buyers plan and clicks are often cheaper, then pacing down once the calendar fills.
03How do I stop ads attracting DIY builders?
Negative keywords for lumber, plans, DIY guides and materials, plus ad copy focused on design and installation.
04Should outdoor kitchens have their own campaign?
Yes. They are higher value with longer decisions and need their own pages.
05What should a deck ad lead to?
A page of real projects in that material with an easy consultation request.
06How is this different from your general Google Ads service?
The method is the same; the application is outdoor-living-specific. Our general Google Ads page covers the cross-trade approach.