Electrician PPC that buys projects, not just phone calls
Google Ads for electricians works best when panel upgrades, EV chargers, generators and service calls each get their own campaign. We build it that way, keep generator campaigns ready for outages, and measure against signed work.
Why electrical Google Ads accounts underperform
The typical electrician account bids on "electrician" and "electrician near me", sends everything to the homepage and produces a steady stream of small service calls. Those calls are fine. The problem is that the same budget could be buying panel upgrades, charger installs and generators — and those searches are going to whoever built a campaign for them.
Electrical search intent is unusually varied. "EV charger installer" and "breaker won't reset" are not the same buyer, not the same job size and not the same urgency. When they share a campaign, you lose control of which work the budget is buying.
How we build an electrician Google Ads account
Structure is where the budget either works or leaks.
Campaigns by project type
Service calls, panel and service upgrades, EV chargers, generators and lighting each get their own campaign and budget, so spend can follow the work you want.
Generator campaigns on standby
Built and approved before you need them, then scaled up when an outage or storm hits your area. Demand in those windows arrives fast and does not wait for new campaigns to be written.
Negative keywords from day one
Electrician job searches, apprenticeship and salary queries, supply houses, DIY wiring how-tos and parts searches excluded before launch, then refined weekly.
Ad schedules matched to capacity
Urgent service campaigns run when calls can be answered. Project campaigns run when buyers research, which is often evenings and weekends.
Geography by job value
A wider radius for large projects worth the drive, a tighter one for small service calls that are not.
Matched landing pages
Charger and panel traffic lands on pages that explain the process and ask the right qualifying questions. Service-call traffic lands on a page built around the phone. See electrician website design.
Local Services Ads for electricians
Local Services Ads appear above regular search ads and charge per lead. For many residential electricians they are a useful source of service-call enquiries, and the screening badge helps with buyers who are cautious about electrical work.
They need managing: accurate hours, the right job types, fast responses, a steady flow of reviews and disputes on leads that are not genuine electrical work. We run LSA and search together, shifting budget toward whichever is producing cheaper booked work.
What we track
For electrical work the gap between a lead and a project can be weeks, so tracking has to follow the whole path.
Calls, recorded
Every ad call tracked and recorded, so we can hear which searches produce real projects.
Forms and photo submissions
Enquiries tracked separately, including those that arrive with panel photos for faster quoting.
Estimates and bookings
Leads tied to estimates and signed jobs in your system wherever possible.
Cost per booked project
The number we report against, by project type — because a charger install and a service call are not worth the same.
Electrician PPC pricing
A one-time $499 setup, then monthly management based on ad spend under management. Ad spend is paid directly to Google.
Starter — $650/mo
For ad spend around $500 to $2,500 a month. Campaign management, keyword research, ad copy and testing, conversion tracking, negative keyword and budget optimisation.
Growth — $950/mo
For $2,500 to $7,500 a month. Adds multiple campaigns, landing page recommendations, advanced conversion optimisation and advanced reporting.
Scale — $1,500/mo
For $7,500 to $15,000 or more. Adds competitor and market analysis and priority optimisation.
We will review search terms, call recordings and structure, and show you which projects you are missing.
Google Ads for electricians: questions
Straight answers. Anything not covered here, ask on the phone.
01How much should an electrician spend on Google Ads?
Enough to give each campaign you run sufficient data, which for most local electrical contractors means a few thousand dollars a month across search and LSA. With a very small budget, focus on one or two project types rather than spreading thin.
02Are Google Ads worth it for EV charger installation?
Often, yes, if you have the capacity. It is a growing search category with a clear trigger. Qualifying with a photo of the panel and charger location helps you quote quickly and avoid unnecessary site visits.
03When should I run generator ads?
Have them built year-round, then increase spend when outages or severe weather hit your area. Demand rises sharply and briefly, and the companies already running capture most of it.
04Why do my ads bring in small jobs only?
Usually because the account bids on general electrician terms and sends everything to one page. Separate campaigns and pages for panels, chargers and generators let you target the larger work deliberately.
05Do Local Services Ads work for electricians?
For residential service work they often do. They are less suited to large planned projects, where search campaigns give more control over targeting and landing pages.
06Do you take over existing accounts?
Yes. Existing data is useful, so we usually restructure rather than start over, unless tracking is so unreliable that the history would mislead.