Foundation repair PPC that books inspections
Foundation repair searches mix worried homeowners with DIY crack fillers, engineering students and people researching costs with no plan to act. We build Google Ads by symptom and repair, keep geography tight and send each click to a calm page that makes booking an inspection easy.
Why foundation repair ad accounts waste money
Broad terms like "foundation" and "foundation crack" are searched by people buying DIY repair kits, looking for makeup foundation, researching engineering, comparing concrete products and reading about cosmetic cracks they do not plan to fix. Campaigns on those terms pay for all of them.
Foundation clicks can also be expensive, and job values vary widely between a simple crack repair and a full pier system. Without structure and tracking to completed jobs, it is hard to know which searches are worth paying for.
How we build a foundation repair Google Ads account
Built around symptoms, repairs and inspections.
Campaigns by symptom
Wall cracks, sloping floors, bowing walls and water intrusion, each landing on a calm explanation and inspection request.
Campaigns by repair
Piers, wall stabilisation, crawl space repair and waterproofing for buyers who already know what they need.
A fast path for deadlines
Searches about inspection reports and selling a house routed to a page that promises a quick assessment.
Negative keywords from day one
DIY kits and caulk, makeup, engineering jobs and courses, foundation plants and generic concrete products excluded before launch.
Calm landing pages
Pages that explain, reassure and offer an inspection. See foundation repair website design.
Geography by response capacity
Targeting focused on areas inspectors can reach within days.
Landing pages that reassure
A homeowner who searched for a horizontal crack in a basement wall should land on a page about exactly that: what it can mean, when an inspection is sensible, what the inspection involves, photos of similar repairs and a simple request form. Not a page that tells them their house is collapsing.
Calm, specific pages convert better in this industry because they match what an anxious buyer needs at that moment, and they produce enquiries from homeowners who already trust you.
Local Services Ads where available
Where Local Services Ads are available for foundation services in your market, they charge per lead and carry a screening badge that reassures cautious homeowners. They work best with accurate hours, quick responses, steady reviews and disputes on leads that are not genuine jobs. We run them alongside search campaigns and move budget to whichever produces more completed repairs.
What we track
Measured against completed repairs.
Inspection requests
By symptom, repair and campaign.
Inspections held
Assessments completed.
Proposals to signed
Tied back to campaigns where possible.
Cost per completed repair
The number we report against.
Ad copy that reassures
Ads that promise a clear, honest assessment, mention your service area and explain what happens next perform better than urgent warnings. Calm, specific copy attracts homeowners who want the truth about their house and discourages those looking for a quick, cheap patch. Test a few clear messages by symptom and repair type to see which your market trusts.
Timing and capacity
Foundation enquiries often rise after heavy rain, freeze-thaw cycles or long dry spells, and around busy home-selling periods. Watching inspection lead times and adjusting budgets accordingly avoids paying for appointments you cannot schedule promptly — which matters most for homeowners working to a sale deadline.
Separating structural from waterproofing
Waterproofing buyers and structural repair buyers overlap but are not the same. Someone with a damp basement may need drainage and a sump pump, not piers. Separate campaigns and landing pages for each keep messaging accurate and let you compare costs fairly, instead of letting lower-value waterproofing clicks hide inside structural budgets.
Remarketing while homeowners research
Many foundation buyers read for days before booking. Modest remarketing to visitors who viewed a symptom or repair page — showing real repairs and inviting them to book an inspection — keeps you in front of them while they compare, at a fraction of the cost of new clicks.
Foundation repair PPC pricing
A one-time $499 setup, then monthly management based on ad spend under management. Ad spend is paid directly to Google.
Starter — $650/mo
For ad spend around $500 to $2,500 a month. Campaign management, keyword research, ad copy and testing, conversion tracking, negative keyword and budget optimisation.
Growth — $950/mo
For $2,500 to $7,500 a month. Adds multiple campaigns, landing page recommendations, advanced conversion optimisation and advanced reporting.
Scale — $1,500/mo
For $7,500 to $15,000 or more. Adds competitor and market analysis and priority optimisation.
We will review search terms and structure and show you how much budget goes to DIY and research searches.
Google Ads for foundation repair: questions
Straight answers. Anything not covered here, ask on the phone.
01Do Google Ads work for foundation repair companies?
They can, when campaigns are built by symptom and repair, landing pages reassure and results are measured against completed repairs.
02How do I stop ads attracting DIY searches?
Negative keywords for kits, caulk and DIY guides, and ad copy focused on professional assessment.
03Should I advertise for real estate deadline enquiries?
Yes, with a dedicated path that promises a quick, documented assessment.
04What should a foundation ad lead to?
A calm page about that symptom or repair with real photos and an inspection request.
05Why are some clicks so expensive?
Foundation repairs are high value, so competition is strong. Tight structure and tracking to completed jobs keep spend efficient.
06How is this different from your general Google Ads service?
The method is the same; the application is foundation-specific. Our general Google Ads page covers the cross-trade approach.