Insulation PPC that pays for installs, not material shoppers
Insulation searches are full of DIY buyers, material shoppers and people comparing R-values. We build Google Ads accounts that focus on homeowners who want a contractor, separate the services that matter and time budgets to when comfort problems peak.
Why insulation ad accounts waste money
Broad insulation terms attract a lot of people who will never hire you: homeowners buying rolls and bags of insulation at hardware stores, DIY spray foam kit shoppers, people researching R-values for a school project, builders looking for suppliers and job seekers looking for installer work. Campaigns on terms like "insulation" pay for all of them.
Demand also shifts with the seasons. Enquiries often rise when the first cold snap or heatwave makes comfort problems obvious. Budgets that stay flat miss those windows.
How we build an insulation Google Ads account
Built around service, season and intent.
Attic and blown-in campaigns
The core residential searches, landing on a clear page with assessment booking.
Spray foam campaigns
Separate budget and landing page, with honest open-cell and closed-cell information.
Removal and air sealing
Specialist searches that often lead to larger projects.
Symptom campaigns
A modest, tightly controlled budget for problem-led searches, landing on helpful content.
Negative keywords from day one
Materials, DIY kits, hardware stores, suppliers, R-value charts and jobs excluded before launch.
Matched landing pages
Each campaign lands on a page built for that buyer. See insulation website design.
Keyword strategy for insulation ads
Strong insulation campaigns focus on searches that show intent to hire: attic insulation contractors, blown-in insulation installers, spray foam insulation company, insulation removal service and crawl space insulation near me. Informational and comparison searches can work in a separate, low-budget campaign with a guide-style landing page, but should not share budget with hiring searches. Review search terms weekly as seasons change.
Ad copy that stays accurate
Google's policies and consumer protection rules both apply to energy and incentive claims. Ads that promise a fixed saving or a specific rebate amount risk disapproval and complaints. Copy that names the problems you solve, the services you offer, your service area and how assessments work attracts better buyers and stays within the rules.
Local Services Ads where available
Where Local Services Ads are offered for insulation in your market, they charge per lead and appear above regular ads with a screening badge. They work best with accurate hours, a defined service area, fast replies and steady reviews. Running them alongside search campaigns, and moving budget to whichever produces more completed jobs, often helps.
Remarketing for buyers comparing quotes
Spray foam and whole-house projects often involve several quotes. Modest remarketing to people who visited your service pages — showing real jobs and inviting them to book an assessment — keeps you in mind while they compare.
What we track
Measured against completed installs.
Assessment requests
By service and campaign.
Estimates issued
From each source.
Jobs won
Close rate by campaign.
Cost per completed job
The number we report against.
Landing pages that match the search
A homeowner searching for attic insulation wants to see that you do attic work in their area, understand what an assessment involves and book one quickly. A spray foam buyer wants to understand open-cell versus closed-cell and whether it suits their project. Sending both to the homepage loses one of them. Matching each campaign to its own page raises conversions and improves the quality signals that affect cost per click.
What an insulation campaign costs
Insulation campaigns need enough budget for each service you advertise to gather data. Starting with your most profitable service — often attic work or spray foam — and adding others once the numbers hold is usually more effective than spreading a small budget across everything at once.
Insulation PPC pricing
A one-time $499 setup, then monthly management based on ad spend under management. Ad spend is paid directly to Google.
Starter — $650/mo
For ad spend around $500 to $2,500 a month. Campaign management, keyword research, ad copy and testing, conversion tracking, negative keyword and budget optimisation.
Growth — $950/mo
For $2,500 to $7,500 a month. Adds multiple campaigns, landing page recommendations, advanced conversion optimisation and advanced reporting.
Scale — $1,500/mo
For $7,500 to $15,000 or more. Adds competitor and market analysis and priority optimisation.
We will review search terms, timing and landing pages and show you where budget leaks.
Google Ads for insulation contractors: questions
Straight answers. Anything not covered here, ask on the phone.
01Do Google Ads work for insulation contractors?
They can, when campaigns are separated by service, negatives exclude DIY and material buyers and results are measured against completed jobs.
02How do I stop ads attracting DIY buyers?
Negative keywords for materials, kits, stores and how-to searches, and copy that clearly describes professional installation.
03Should spray foam have its own campaign?
Yes. It has different buyers, questions and value from blown-in work.
04When should I increase insulation ad spend?
As the heating or cooling season starts and comfort problems become obvious, then adjust to capacity.
05Can I mention rebates in ads?
Only accurately and in line with Google's policies. Avoid promising specific amounts.
06How is this different from your general Google Ads service?
The method is the same; the application is insulation-specific. Our general Google Ads page covers the cross-trade approach.