Landscaping PPC that builds routes and fills project calendars
Google Ads for landscapers should do two different jobs: add maintenance accounts close to your existing routes, and win high-value project work worth travelling for. We build separate campaigns for each and move budget with the season.
Why landscaping Google Ads accounts waste money
The typical landscaping account runs one campaign for "landscaping" across a broad radius. It produces enquiries, but many are for mowing in towns your crews never visit, for jobs too small to quote, or from people looking for ideas rather than a contractor.
Landscaping also has a capacity problem most trades do not. In spring, many companies are fully booked within weeks. An account that keeps spending at the same rate into a full schedule is buying enquiries you will have to turn away — while in late summer, when project calendars may have gaps, the same account often spends too little.
How we build a landscaping Google Ads account
Structure decides whether the budget builds your business or just keeps the phone busy.
Maintenance and project campaigns kept apart
Lawn care and maintenance in one set of campaigns, design, hardscape and outdoor living in another. Each gets its own budget, targeting and landing page.
Maintenance geography drawn around routes
Maintenance campaigns target the ZIP codes and neighbourhoods where you already have crews, so new accounts add density instead of drive time.
Project campaigns that reach further
Hardscaping and outdoor living can justify a wider radius, because one large project is worth the travel.
Seasonal campaigns on a calendar
Spring cleanups, irrigation start-up, fall cleanups and winterisation built in advance and switched on when demand arrives.
Negative keywords from day one
Landscaping job searches, supply yards, DIY ideas, mulch and stone purchases, equipment rentals and wholesale enquiries excluded before launch.
Landing pages that match the search
Maintenance traffic lands on a simple quote page. Project traffic lands on galleries with consultation booking. See landscape company website design.
Budget should follow capacity, not the calendar alone
We plan landscaping budgets around when you can take the work. Spend often rises before spring to fill design/build calendars and maintenance routes, then tightens once routes are full, and shifts toward project work where install schedules have openings later in the year.
This is the main reason we do not recommend a fixed monthly spend for landscapers. A flat budget either overspends into a full schedule or underspends when you need the work.
What we track
Maintenance and project work are measured separately, because they are worth very different amounts.
Calls and quote requests
Tracked by campaign, so maintenance and project enquiries never blur together.
Route fit
Whether new maintenance enquiries fall inside the areas you already serve.
Consultations booked
For project work, the real conversion is a booked design consultation or site visit.
Cost per signed account and project
The numbers we report against, kept separate for each side of the business.
Landscaping PPC pricing
A one-time $499 setup, then monthly management based on ad spend under management. Ad spend is paid directly to Google.
Starter — $650/mo
For ad spend around $500 to $2,500 a month. Campaign management, keyword research, ad copy and testing, conversion tracking, negative keyword and budget optimisation.
Growth — $950/mo
For $2,500 to $7,500 a month. Adds multiple campaigns, landing page recommendations, advanced conversion optimisation and advanced reporting.
Scale — $1,500/mo
For $7,500 to $15,000 or more. Adds competitor and market analysis and priority optimisation.
We will review your search terms, targeting and structure, and show you where budget is leaking.
Google Ads for landscapers: questions
Straight answers. Anything not covered here, ask on the phone.
01How much should a landscaping company spend on Google Ads?
It depends on your market and capacity, and it should change through the year. Many landscapers spend more before and early in the season, then reduce maintenance spend once routes are full. Project campaigns can run longer where installation schedules allow.
02Should I advertise lawn mowing on Google Ads?
It can work if targeting is kept tight to your existing routes and the cost per new account makes sense against its lifetime value. Advertising mowing across a wide area usually produces accounts that are too far apart to be profitable.
03Do Google Ads work for hardscaping and patios?
Often, yes, because the job value can justify a higher cost per lead. These campaigns work best when they land on strong project galleries and offer an easy way to book a consultation.
04When should I pause my landscaping ads?
When you cannot take more work in a particular area or service line. Pausing maintenance campaigns while keeping project campaigns running is common once routes fill up.
05Why am I getting leads for jobs I do not do?
Usually broad keywords without enough negative keywords, or a radius wider than your service area. Search term reviews show exactly what is triggering the ads.
06How is this different from your general Google Ads service?
The method is the same; the application is landscaping-specific. Our general Google Ads page explains how we manage paid search across trades.