Painting websites that show the finish and qualify the job
A painting website has to do two things: make a homeowner confident you will do careful work in their home, and collect enough detail about the job to decide how to quote it. We build sites around both.
Homeowners are choosing who to let into their house
Painting is personal work. A crew will be in someone's home for days, moving furniture and working around their family. Before they invite you, homeowners want to know the result will look good, the house will be protected and the crew will leave it clean.
Most painting websites answer none of that. They show a few photos of finished rooms with no sense of what they looked like before, and a contact form that asks only for a name and a message.
A strong painting website shows real transformations, explains your process plainly, and collects the details you need to quote — so you arrive at the estimate prepared, or can give a range without arriving at all.
What we build into a painting website
Each item affects whether a homeowner requests an estimate.
Before-and-after galleries
Interior, exterior, cabinets and commercial, each with real before-and-after pairs. The before photo is what makes the result believable.
Separate service pages
Interior painting, exterior painting, cabinet painting, decks and fences, and commercial work, each explaining the process and what affects price.
Prep and protection explained
How surfaces are prepared, how floors and furniture are protected, which products you use and how you clean up. This is what justifies a higher quote.
Estimate form that asks for scope
Interior or exterior, rooms or house size, cabinets, timeline and photo uploads — short enough to finish on a phone.
Colour and planning help
Guidance on choosing colours or a note on how you help with selection, and HOA approval where it commonly applies.
Trust details
Insurance, any relevant certifications such as lead-safe work if you hold them, and reviews that mention specific projects.
Service area made obvious
The towns you serve, stated plainly and linked to local pages.
Tracking from launch
Estimate requests tracked by job type so you can see which pages produce work.
Rebuild your painting website, or fix what you have?
We will tell you if you do not need a rebuild.
Usually worth rebuilding
Usually fixable in place
If you need a page converting before a rebuild, a campaign landing page can carry paid traffic in the meantime. Our general web design service explains how we build across trades.
Photos that load fast and rank
Galleries make painting sites heavy. We resize and compress every image, use modern formats and load galleries as visitors scroll, so pages stay fast on a phone. Descriptive file names and captions also help those galleries support painting SEO.
Painting website pricing
One-time builds, priced in USD. Only the Pro tier carries a monthly maintenance fee.
Starter — $1,500 to $2,500
One to five pages, one service-area page, basic on-page SEO and a contact form.
Growth — $3,000 to $4,500
Six to ten pages, three to five service-area pages, structured data, CRM-integrated forms and a review widget.
Pro — $5,000 to $7,500
A full custom build with unlimited service-area pages and a conversion-focused layout, plus $200 to $300 a month for maintenance.
We will try to request an estimate through your own site, on a phone, and tell you where it gets in the way.
Painting website questions
Straight answers. Anything not covered here, ask on the phone.
01How much does a painting website cost?
Our builds run $1,500 to $2,500 for a smaller site, $3,000 to $4,500 for a ten-page site with service-area pages and CRM-integrated forms, and $5,000 to $7,500 for a full custom build.
02What should a painting website include?
Before-and-after galleries, separate pages for interior, exterior and cabinet work, an explanation of your prep process, an estimate form that asks for scope, trust details and reviews.
03Should I show painting prices?
Explaining what affects price — prep, number of coats, trim and ceilings, access — is usually better than listing fixed prices. It sets expectations without inviting pure price comparison.
04Can customers upload photos for a quote?
Yes. Photo uploads on the estimate form help you quote smaller jobs without a visit and prepare better for larger ones.
05How many project photos should I show?
Enough to show range in each category, with before-and-after pairs wherever you have them. Organisation matters more than volume.
06Will a new website hurt my rankings?
Not if existing pages are redirected properly. We map existing URLs before launch.