Remodeling PPC that books design consultations
Remodeling clicks are expensive and attract plenty of small repairs and DIY researchers. We build Google Ads room by room, send each click to a matching portfolio page, screen for scope and budget, and measure against consultations and signed projects.
Why remodeling ad accounts disappoint
A typical remodeling account runs one campaign on "remodeling contractor" and "home renovation", sends everyone to the homepage, and gets a mix of enquiries: a cabinet door repair, a tile crack, a vague whole-house idea with no budget, and the occasional real kitchen project.
Remodeling projects are valuable enough to justify paid search, but only when budget is aimed at the rooms you want, each click lands on a page showing work in that room, and enquiries are screened before a designer spends an evening on them.
How we build a remodeling Google Ads account
Built room by room, with screening throughout.
Campaigns by room
Kitchen remodeling, bathroom remodeling, basement finishing and whole-home remodels with their own budgets and keywords.
Portfolio landing pages
Each campaign lands on a page with real before-and-after projects for that room and a consultation request. See remodeling website design.
Screening questions
Scope, budget range and timeline asked before a consultation is booked.
Negative keywords from day one
DIY guides, cabinet and countertop retail, design inspiration searches, remodeling jobs and small repair terms excluded before launch.
Geography by project value
A wider radius for kitchens and whole-home remodels, tighter for smaller bathroom work.
Remarketing during planning
Modest ads to people who viewed room pages, keeping you in mind during long planning periods.
Measuring a design-led sale
A remodeling buyer may click an ad, request a consultation weeks later and sign after a design process that takes another month. We track consultation requests, consultations held, design agreements where you use them, and signed projects, and import signed work back into Google Ads where your CRM allows.
That lets bidding learn which searches lead to real projects, and lets you compare campaigns fairly. A kitchen campaign with fewer, larger projects can easily outperform a busier bathroom campaign.
What we track
Measured against signed projects.
Qualified requests
Leads that pass scope and budget screening.
Consultations held
Real design conversations.
Proposals or design agreements
Tracked by campaign.
Cost per signed project
The number we report against, by room.
Landing pages that look like your best work
Someone who clicked an ad for kitchen remodeling should land on a page full of kitchens you have remodelled: before-and-after pairs, a few words on each project, what drives cost, how your design process works and a consultation form. Not the homepage, and not a page mixing kitchens with decks and roofing.
That page does more for conversion than almost any bid change. It also signals relevance to Google, which affects what you pay per click. We build or adapt these pages as part of the account where your current site does not have them.
Timing campaigns to planning seasons
Remodeling demand often follows planning patterns: homeowners start thinking about projects around the new year, tax refunds, before holidays and before selling. Watching enquiry patterns in your own account and raising budgets ahead of your busiest planning periods — while keeping enough spend running to stay visible year-round — usually produces better results than a flat monthly budget.
Remodeling PPC pricing
A one-time $499 setup, then monthly management based on ad spend under management. Ad spend is paid directly to Google.
Starter — $650/mo
For ad spend around $500 to $2,500 a month. Campaign management, keyword research, ad copy and testing, conversion tracking, negative keyword and budget optimisation.
Growth — $950/mo
For $2,500 to $7,500 a month. Adds multiple campaigns, landing page recommendations, advanced conversion optimisation and advanced reporting.
Scale — $1,500/mo
For $7,500 to $15,000 or more. Adds competitor and market analysis and priority optimisation.
We will review search terms, landing pages and screening, and show you where budget goes to small jobs.
Google Ads for remodelers: questions
Straight answers. Anything not covered here, ask on the phone.
01Do Google Ads work for remodeling companies?
They can, especially for kitchens and larger bathrooms, when campaigns are split by room and screening keeps small repairs out.
02Should kitchen and bathroom ads be separate?
Yes. Different budgets, buyers and searches. Separate campaigns let you control spend and send each click to the right portfolio.
03How do I stop small repair enquiries?
Strong negative keywords, ad copy that describes the projects you take, and landing pages that ask about scope and budget.
04How much should a remodeler spend on Google Ads?
Enough for your priority room campaign to gather data. Because projects are high value, a small number of signed projects can justify the spend.
05How long before I can judge results?
Usually at least one full design and sales cycle. Consultation rates give earlier signals.
06How is this different from your general Google Ads service?
The method is the same; the application is remodeling-specific. Our general Google Ads page covers the cross-trade approach.