Restoration PPC that only pays for calls you can answer
Restoration clicks are among the most expensive in home services, and an unanswered emergency call is money gone. We build call-first campaigns by type of damage, schedule them to your real coverage, and keep mold and commercial work in their own campaigns.
Why restoration ad accounts lose money
The most expensive mistake in restoration advertising is simple: paying for emergency clicks when nobody answers. A homeowner with water pouring through a ceiling who reaches voicemail calls the next ad immediately, and the click is still charged.
The second is blending services. Water damage and fire emergencies need a call within minutes. Mold remediation buyers often research for days and want to understand the process. Commercial losses involve property managers and facilities teams. One campaign for all of them overpays for some searches and underserves others.
How we build a restoration Google Ads account
Built around answering, urgency and type of damage.
Call-first emergency campaigns
Water damage, flooding, sewage and fire built for a one-tap call on mobile.
Schedules matched to coverage
Emergency campaigns run only when calls are answered, by your team, an answering service or automation.
Separate mold campaigns
Mold remediation traffic lands on a process page with an inspection request rather than an emergency call page.
Storm campaigns on standby
Built and approved in advance, raised after severe weather and paused once crews are committed.
Negative keywords from day one
Restoration jobs and training, DIY water extraction, equipment rental, furniture and car restoration, and insurance company customer service searches excluded before launch.
Geography by response time
Targeting drawn around where crews can arrive quickly, not a generous radius.
Local Services Ads for restoration
Local Services Ads are commonly available for water damage and related restoration services. They charge per lead and carry a screening badge that reassures stressed homeowners. They work best with accurate hours, fast answering, steady reviews and disputes on leads that are not genuine jobs. We run them alongside search campaigns and move budget to whichever produces more completed jobs.
Measuring jobs, not clicks
Restoration job values vary enormously, from a small leak to a major loss with rebuild. Judging campaigns by cost per call alone misleads. We record and review calls, track which become dispatched jobs, and tie larger losses back to campaigns wherever your job management system allows.
That shows which searches produce real losses and which produce price-shoppers, wrong numbers or out-of-area calls, and it lets bidding focus on what actually pays.
What we track
Measured against completed jobs.
Calls, recorded
Every ad call tracked and reviewed.
Answer rate by hour
When calls are and are not answered.
Dispatched jobs
Calls that became site visits.
Cost per completed job
The number we report against.
Landing pages that calm and convert
Someone who searched for flooded basement cleanup should land on a page about flooded basements: a tap-to-call button at the top, a short explanation of what you will do when you arrive, your service area, what to do while waiting and a note about how insurance documentation works. Not the homepage, and not a page listing every service.
Matching each campaign to its own page raises the share of clicks that become calls and improves the quality signals that affect what you pay. For mold campaigns the page should explain inspection and remediation and offer an inspection request instead of an emergency call.
Handling storm surges without waste
After severe weather, search volume and competition can spike within hours. Storm campaigns built in advance let you raise budgets quickly in the affected area, but only as far as crews can actually respond. Once you are committed, lowering bids or pausing avoids paying for calls you cannot take, and protects reviews from customers left waiting.
Restoration PPC pricing
A one-time $499 setup, then monthly management based on ad spend under management. Ad spend is paid directly to Google.
Starter — $650/mo
For ad spend around $500 to $2,500 a month. Campaign management, keyword research, ad copy and testing, conversion tracking, negative keyword and budget optimisation.
Growth — $950/mo
For $2,500 to $7,500 a month. Adds multiple campaigns, landing page recommendations, advanced conversion optimisation and advanced reporting.
Scale — $1,500/mo
For $7,500 to $15,000 or more. Adds competitor and market analysis and priority optimisation.
We will review call recordings, schedules and search terms, and show you where budget leaks.
Google Ads for restoration: questions
Straight answers. Anything not covered here, ask on the phone.
01Do Google Ads work for restoration companies?
They can, when emergency calls are answered quickly and campaigns separate emergency, mold and commercial work.
02Should restoration ads run 24 hours a day?
Only if calls are genuinely answered and crews can be dispatched around the clock. Otherwise schedule emergency campaigns to real coverage.
03Are Local Services Ads worth it for restoration?
For many water damage companies, yes. They charge per lead and the screening badge helps stressed homeowners choose.
04How should I advertise mold remediation?
With its own campaign landing on a page that explains your process and offers an inspection request.
05Why am I paying for calls that are not jobs?
Usually missing negative keywords, a radius wider than you can serve, or ads running when nobody answers.
06How is this different from your general Google Ads service?
The method is the same; the application is restoration-specific. Our general Google Ads page covers the cross-trade approach.