Siding PPC that books estimates for whole houses
Siding searches mix homeowners planning a full replacement with DIY buyers pricing panels, people looking for a single repair and storm-damage searches. We separate them, build campaigns by material and send each click to a page that makes booking an estimate easy.
Why siding ad accounts waste money
Broad terms like "siding" are searched by people buying panels at home improvement stores, looking for installation guides, comparing products and searching for siding jobs. Campaigns on those terms pay for all of them.
Genuine buyers vary too. A small repair after a storm and a full fiber cement replacement are very different jobs. Without structure, budget drifts toward small requests and research clicks.
How we build a siding Google Ads account
Built around material, intent and project size.
Campaigns by material
Vinyl, fiber cement and wood siding with their own budgets and landing pages.
Separate storm campaigns
Hail and wind damage with documentation-focused pages, scaled after storms.
Replacement intent
Keywords built around contractors, replacement and estimates.
Negative keywords from day one
Siding panels and supplies, DIY installation, siding tools, siding jobs and paint-only searches excluded before launch.
Geography by project value
Wider for full replacements, tighter for repairs.
Landing pages that sell the finished house
A homeowner who searched for fiber cement siding installation should land on a page of fiber cement homes you have finished, with colours, profiles, what affects cost and a short estimate form. Matching each campaign to its own page usually raises estimate requests more than any bid change, and improves the quality signals that affect cost per click.
Storm surges without waste
After hail or wind, siding searches can spike in specific areas. Storm campaigns built in advance let you raise budgets quickly where damage occurred, then lower them once crews and estimators are booked. Ads and pages should explain how you document damage and make clear that coverage depends on each policy.
Remarketing during long decisions
Many siding buyers take weeks to decide. Modest remarketing to visitors who viewed a material page, showing finished homes and inviting them to book an estimate, keeps you in front of them while they compare — at a fraction of the cost of new clicks.
What we track
Measured against signed projects.
Estimate requests
By material and campaign.
Estimates held
In-home visits.
Quotes to signed
Tied back to campaigns where possible.
Cost per signed project
The number we report against.
Local Services Ads where available
Where Local Services Ads are offered for siding in your market, they charge per lead and carry a screening badge that reassures cautious homeowners. Keep hours, service area and reviews current, and dispute leads that are not genuine jobs.
Seasonal pacing
In many regions siding work slows in the coldest months and books up quickly in spring. Raising budgets before your busy season, and lowering them once estimates are booked several weeks out, avoids paying for leads you cannot schedule. Stating current lead times in ads and on landing pages sets honest expectations and protects reviews.
Ad copy that sells the result
Ads that mention specific materials, real finished homes, your service area and a straightforward estimate perform better than generic "free quote" copy. Specifics filter buyers before they click: someone wanting a single cheap panel repair is less likely to click an ad about whole-house fiber cement replacement, so the budget goes further on buyers who match your work.
Separate repairs from replacements
If you take small siding repairs, give them their own campaign with a tight radius and a simple request page. If you do not, exclude repair searches so replacement budgets are not spent on calls you will turn down. Either way, mixing them in one campaign hides which searches actually produce profitable work.
Siding PPC pricing
A one-time $499 setup, then monthly management based on ad spend under management. Ad spend is paid directly to Google.
Starter — $650/mo
For ad spend around $500 to $2,500 a month. Campaign management, keyword research, ad copy and testing, conversion tracking, negative keyword and budget optimisation.
Growth — $950/mo
For $2,500 to $7,500 a month. Adds multiple campaigns, landing page recommendations, advanced conversion optimisation and advanced reporting.
Scale — $1,500/mo
For $7,500 to $15,000 or more. Adds competitor and market analysis and priority optimisation.
We will review search terms and structure and show you how much budget goes to DIY and panel searches.
Google Ads for siding contractors: questions
Straight answers. Anything not covered here, ask on the phone.
01Do Google Ads work for siding contractors?
They can, when campaigns are built by material, storm work is separated and results are measured against signed projects.
02How do I stop ads attracting DIY buyers?
Negative keywords for panels, supplies and DIY guides, and ad copy focused on installation.
03Should storm damage have its own campaign?
Yes. Storm buyers are urgent and often dealing with insurance.
04What should a siding ad lead to?
A page for that material with finished homes and a short estimate form.
05How long before I can judge results?
Usually at least one full decision cycle. Estimate rates give earlier signals.
06How is this different from your general Google Ads service?
The method is the same; the application is siding-specific. Our general Google Ads page covers the cross-trade approach.