Tree service PPC that buys removals, not just enquiries
Tree work ranges from a small stump to a complex removal over a roof. We build Google Ads that separate those jobs, keep storm campaigns ready to scale, and send each click to a page that asks for photos and access details.
Why tree service Google Ads accounts disappoint
A typical tree service account bids on "tree service near me" and sends every click to the homepage. It produces calls, but many are for small jobs, firewood, free wood chips or work outside the area, and removal enquiries arrive with no photos, so every one needs a visit.
Tree demand is also uneven. A storm can multiply enquiries overnight, while quieter periods need steady removal and trimming work. A flat campaign cannot respond to either.
How we build a tree service Google Ads account
Built around job value, urgency and capacity.
Campaigns by service
Tree removal, trimming and pruning, stump grinding and emergency work each with their own budget and landing page.
Storm campaigns on standby
Built and approved in advance, then scaled up after storms and paused once crews are booked.
Geography by job value
A wider radius for large removals worth the travel, tighter for trimming and stumps.
Negative keywords from day one
Firewood, free wood chips and mulch, tree nurseries and planting sales, chainsaw and equipment searches, and arborist jobs excluded before launch.
Photo-first landing pages
Estimate requests that ask for photos, location of the tree and access, so you can prioritise visits. See tree service website design.
Trust in the ads
Mentioning insurance and any genuine credentials helps filter for buyers who value safety over the lowest price.
Local Services Ads for tree services
Where Local Services Ads are available for tree services in your market, they charge per lead and carry a screening badge that reassures cautious homeowners. They work best with accurate hours, quick answering, steady reviews and disputes on leads that are not genuine work. We run them alongside search campaigns and shift budget to whichever produces more completed jobs.
What we track
Measured against estimates and completed work.
Calls and estimate requests
Tracked by service and campaign.
Photo completion
How many requests arrive with photos and access details.
Estimates to signed
Tied back to campaigns where possible.
Cost per completed job
The number we report against, by service.
Tree service PPC pricing
A one-time $499 setup, then monthly management based on ad spend under management. Ad spend is paid directly to Google.
Starter — $650/mo
For ad spend around $500 to $2,500 a month. Campaign management, keyword research, ad copy and testing, conversion tracking, negative keyword and budget optimisation.
Growth — $950/mo
For $2,500 to $7,500 a month. Adds multiple campaigns, landing page recommendations, advanced conversion optimisation and advanced reporting.
Scale — $1,500/mo
For $7,500 to $15,000 or more. Adds competitor and market analysis and priority optimisation.
We will review search terms, structure and estimate requests, and show you where the budget leaks.
Google Ads for tree services: questions
Straight answers. Anything not covered here, ask on the phone.
01Do Google Ads work for tree service companies?
They can, particularly for removals and emergency work where the job value justifies the cost per lead. They work best with campaigns by service and photo-based estimate requests.
02When should tree companies increase ad spend?
After storms, when demand rises sharply, and whenever you have crew capacity for larger removals. Reduce spend when you are fully booked.
03How do I avoid calls for firewood and wood chips?
Negative keywords for firewood, mulch and free wood chips, plus ad copy that makes clear what services you offer.
04Should I advertise stump grinding separately?
If you want more of it, yes. It is a distinct search, often from people whose tree was removed by someone else.
05What should a tree service ad lead to?
A page for that service with real before-and-after photos, insurance details and an estimate request that asks for photos and access.
06How is this different from your general Google Ads service?
The method is the same; the application is tree-specific. Our general Google Ads page covers the cross-trade approach.