Window and door PPC that books consultations
Window and door searches mix replacement buyers with glass repair, DIY parts and product browsers. We separate them, build campaigns by product, and send each click to a page that makes booking a consultation easy.
Why window and door ad accounts waste budget
Broad terms like "windows" and "doors" are searched by people looking for glass repair, screens, hardware, DIY replacement guides, product brands at big-box stores and window cleaning. Campaigns built on those terms pay for all of them.
Even genuine replacement buyers take weeks to decide. An account judged only on leads this week undervalues campaigns that produce consultations and signed projects later.
How we build a window and door Google Ads account
Built around product, intent and consultation booking.
Campaigns by product
Window replacement, entry doors, patio and sliding doors, and impact products where relevant, each with its own budget and landing page.
Replacement and installation intent
Keywords built around replacement, installation and quotes rather than generic product terms.
Negative keywords from day one
Glass repair, screens and hardware, window cleaning, DIY replacement guides, car windows and store brand searches excluded before launch.
Consultation-focused landing pages
Each campaign lands on a product page with real installations and an easy consultation request. See window and door website design.
Geography by project value
A wider radius for whole-house projects, tighter for single doors.
Ads that set expectations
Mentioning a straightforward, no-pressure consultation helps attract cautious buyers.
Measuring over the real decision period
We track consultation requests, consultations held, quotes and signed projects, and import signed work back into Google Ads where your CRM allows. That lets bidding learn which searches lead to real projects and lets you compare campaigns fairly over the weeks it takes buyers to decide.
A door campaign with fewer, faster sales and a window campaign with larger, slower projects can both be profitable. Without tracking to signed work, it is easy to cut the wrong one.
Remarketing during the research period
Because buyers compare options for weeks, many will visit your site and leave. Modest remarketing to people who viewed specific product pages — showing real installations or inviting them to book a consultation — keeps you on the shortlist while they research. Kept targeted and limited in frequency, it is an inexpensive way to stay in front of serious buyers.
What we track
Measured against signed projects.
Consultation requests
By product and campaign.
Consultations held
In-home visits or showroom meetings.
Quotes to signed
Tied back to campaigns where possible.
Cost per signed project
The number we report against.
Product landing pages that convert
A homeowner who searched for entry door replacement should land on a page about entry doors: real doors you have installed on local homes, the materials and styles you offer, what affects price, a short explanation of how your consultation works and a booking form. Not the homepage, and not a page about every product you sell.
Matching each campaign to its own page usually raises consultation bookings more than any bid change, and it improves the quality signals that affect what you pay per click.
Separate urgent repairs from replacements
A small share of searches are urgent — a broken patio door, a front door that will not lock, shattered glass. If you take that work, give it its own call-first campaign with a tight radius. If you do not, exclude those searches so replacement budgets are not spent on calls you cannot help.
Window and door PPC pricing
A one-time $499 setup, then monthly management based on ad spend under management. Ad spend is paid directly to Google.
Starter — $650/mo
For ad spend around $500 to $2,500 a month. Campaign management, keyword research, ad copy and testing, conversion tracking, negative keyword and budget optimisation.
Growth — $950/mo
For $2,500 to $7,500 a month. Adds multiple campaigns, landing page recommendations, advanced conversion optimisation and advanced reporting.
Scale — $1,500/mo
For $7,500 to $15,000 or more. Adds competitor and market analysis and priority optimisation.
We will review search terms and structure and show you how much budget goes to glass repair and DIY searches.
Google Ads for window and door companies: questions
Straight answers. Anything not covered here, ask on the phone.
01Do Google Ads work for window and door companies?
They can, when campaigns are built by product, focused on replacement intent and measured against consultations and signed projects.
02How do I stop ads attracting glass repair searches?
Negative keywords for glass repair, screens, hardware and DIY, and ad copy focused on replacement and installation.
03Should doors and windows have separate campaigns?
Yes. They have different buyers, price points and timelines.
04What should a window ad lead to?
A page for that product with real installations and an easy consultation request.
05How long before I can judge results?
Usually at least one full decision cycle. Consultation rates give earlier signals.
06How is this different from your general Google Ads service?
The method is the same; the application is window and door-specific. Our general Google Ads page covers the cross-trade approach.