Painting PPC that fills the calendar with jobs you want
Google Ads for painters works when interior, exterior and cabinet searches are treated as separate businesses, budgets follow the weather, and every enquiry arrives with enough detail to decide whether the estimate is worth it.
Why painting Google Ads accounts disappoint
The usual painting account bids on "painters near me" and "house painting", sends every click to the homepage and produces a steady stream of estimate requests. Many turn out to be single rooms, ceilings, touch-ups or homeowners collecting prices — and each one costs an estimate visit.
Painting also has a timing problem. Exterior work depends on the weather, so a flat monthly budget either buys exterior enquiries in months nobody can paint outside, or holds back just when homeowners are planning their summer projects.
How we build a painting Google Ads account
Built so the budget buys the projects you want, when you can do them.
Campaigns by type of job
Interior, exterior and cabinet painting each with their own budget, keywords and landing page. Commercial painting runs separately where you do it.
Exterior timed to the season
Exterior campaigns start early so the season fills ahead of time, then pace down once your crews are booked.
Qualifying landing pages
Pages that ask for interior or exterior, rooms or house size, and timeline. See painting website design.
Negative keywords from day one
Painting jobs and hiring, art and canvas painting, paint stores and colour brands, DIY how-to searches and auto body painting excluded before launch.
Geography by job size
A tighter radius for interior rooms, a wider one for full exteriors and cabinet projects that justify the drive.
Ads that set expectations
Mentioning prep, protection and the kind of projects you take helps filter out the lowest-price shoppers before they click.
Local Services Ads for painters
Where Local Services Ads are available for painting in your market, they charge per lead and sit above regular ads. They work best with accurate hours, a defined service area, quick responses and a steady flow of reviews, and leads that are not genuine painting work can be disputed. We run them alongside search campaigns and move budget to whichever produces more booked estimates.
What we track
For painting, the real conversion is a signed proposal, not a form fill.
Estimate requests by type
Interior, exterior and cabinet requests tracked separately.
Scope on arrival
How many requests arrive with rooms, size and timeline already filled in.
Estimates to signed
Proposals tied back to campaigns wherever possible.
Cost per signed project
The number we report against, by job type.
Painting PPC pricing
A one-time $499 setup, then monthly management based on ad spend under management. Ad spend is paid directly to Google.
Starter — $650/mo
For ad spend around $500 to $2,500 a month. Campaign management, keyword research, ad copy and testing, conversion tracking, negative keyword and budget optimisation.
Growth — $950/mo
For $2,500 to $7,500 a month. Adds multiple campaigns, landing page recommendations, advanced conversion optimisation and advanced reporting.
Scale — $1,500/mo
For $7,500 to $15,000 or more. Adds competitor and market analysis and priority optimisation.
We will review your search terms, structure and estimate requests, and show you where the budget leaks.
Google Ads for painters: questions
Straight answers. Anything not covered here, ask on the phone.
01Do Google Ads work for painting companies?
They can, particularly for exterior and cabinet projects with enough value to justify the cost per lead. They work best with separate campaigns by job type and landing pages that qualify scope.
02How much should a painter spend on Google Ads?
It should change through the year. Many painters spend more ahead of the exterior season and shift to interior work later. Start with the job type you most want and enough budget for that campaign to learn.
03Why do my ads bring in tiny jobs?
Broad keywords, one landing page for everything and no scope questions. Separating campaigns and asking for rooms or house size up front usually fixes much of it.
04Should I advertise cabinet painting separately?
If you do it well, yes. Cabinet buyers compare painting against refinishing and replacement, and a dedicated campaign and page answers those questions directly.
05When should I pause exterior ads?
When the calendar is full or the weather no longer allows exterior work in your area. Interior and cabinet campaigns can keep running.
06How is this different from your general Google Ads service?
The method is the same; the application is painting-specific. Our general Google Ads page covers the cross-trade approach.